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What’s a Clean Beauty Advocate?

A clean beauty advocate is a person who supports the clean beauty movement by educating others on the harmful ingredients that are legally lurking in personal care products.

Why do I work with Beautycounter?

I discovered Beautycounter eight years ago, unaware of the beauty industry's lack of regulation. Learning about the minimal regulation in the U.S. 30 ingredients banned - restricted, compared to the EU, where over 1,700 ingredients are banned, motivated me to become a brand advocate. With over 20 years in the beauty industry at that time, I realized the importance of educating others about safer ingredients and advocating for better beauty laws. Beautycounter, banning 2,800 questionable ingredients -- check out their NEVER LIST, prioritizes transparency, third-party testing, responsible sourcing, and sustainability. Proud to partner with a mission-driven company working for meaningful change in the beauty industry.

My Why.


I have many reasons for being a part of Beautycounter's mission to get safer products into the hands of everyone...


I'm a Clean Beauty Advocate because...

...the beauty industry I've been a part of for over 30 years needs serious reform that considers the safety of those who use personal care products worldwide. Laws need to change.

...I lost 4 friends to cancer in the last six years. 

...the complications of toxins in personal care products can be as serious as cancer, autoimmune disease, infertility, and many more.

...I discovered my thyroid condition was environmentally induced. 

...1 in 3 children will be diagnosed with one of the four A's: autism, asthma, ADHD, and allergies and some cases are due to exposure to harmful chemicals in common products. the United States, women of color suffer from a higher incidence of chronic diseases that have been linked to exposure to toxic chemicals. I am a woman of color, so this issue hits home for me.

...we shouldn't have to read ingredient labels to know what's safe. Ingredients need to be regulated and tested for safety.

...I'm up for the challenge to advocate for safer beauty laws. 

...I want to make a significant social impact by educating and empowering others with knowledge to make safer choices.

...we shouldn't have to compromise our health and safety for beauty.

...I'm willing to stand up for you until you’re ready to stand beside me.


We have to become advocates for our families and ourselves. Together we can lead the change.

Have you ever felt passionate about a cause and wanted to jump right in but was confused about where to start? Have you ever wanted to make a difference but felt overwhelmed by all the things you had to learn before taking the next step?

If so, I felt the same way you do just eight years ago. Although I didn’t know much about the clean beauty industry, my desire to change my own life as well as those I care about through knowledge and resources drove me past my fear and self-doubt. Fact is, the opportunity to remove the toxins from my environment was inspiration enough to take my career into my own hands – the additional income opportunities were just icing on the cake! Fast forward to today. I am wealthy in clean beauty expertise that has changed the way I live my life. I have new friendships, partnerships, and exciting leadership opportunities. 


If you like what you’ve seen about leading a clean beauty lifestyle so far, I would love the opportunity to speak with you about the option to learn even more! As a Clean Beauty Advocate, you will have the opportunity to join a movement that is building a future where all beauty is clean beauty. If you are interested in advocating safer clean beauty standards and affecting change while earning extra income, please fill out the contact form below and schedule a call with me!


I look forward to connecting soon. - Deanna 

In the meantime, check out my detailed overview of what it's really like being a Beautycounter Brand Advocate on YouTube. 


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1. [last accessed 12.20.16]

2. [last accessed 12.20.16]

3. Source: National Cancer Institute 

4. Source: National Institute of Environmental Health Sciences

5. [last accessed 12.20.16] 

6. National Institutes of Health, Systemic Lupus Erythematosus (Lupus), available at 

7. Bergman A, Heindel JJ, Jobling S, Kidd KA, Zoeller RT, editors. State of the science of endocrine disrupting chemicals-2012. Geneva: World Health Organization. 2013, available at

8. Gomez SL, Quach T, Horn-Ross PL, Pham JT, Cockburn M, Chang ET, Keegan TH, Glaser SL, Clarke CA. Hidden breast cancer disparities in Asian women: disaggregating incidence rates by ethnicity and migrant status. Am J Public Health 2010. 100 Supple 1:S12531

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