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What is Clean Beauty?

Clean beauty is equivalent to non-toxic beauty. Characterizing cosmetics and skincare items that avoid potentially harmful ingredients in their formulations and instead opt for creating products with safer, toxin-free, and environmentally friendly ingredients. 

Why should you care about clean beauty?

Being mindful of the ingredients in our cosmetics, skincare, and even our personal care products, such as toothpaste and deodorant, is crucial. Some of these components have associations with health issues such as cancer and endocrine disruption. Choosing clean beauty products helps you avoid potentially harmful chemicals, including certain natural ingredients. Clean beauty matters. 

Did you know?

  • The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938.


  • The European Union has banned or restricted 1,400 ingredients from personal care products while the United States has banned or restricted only 30...this is not okay.  


  • There are more than 80,000+ chemicals on the market today. Many don’t have any safety data.
    This is particularly true of those used in the skin care and beauty industry.


  • In the United States, women of color suffer from a higher incidence of chronic diseases that have been linked to exposure to toxic chemicals.


We shouldn't have to compromise our health and safety to feel beautiful. 

What's the clean beauty movement? 

The clean beauty movement emerged in response to concerns about the safety of cosmetics and skincare products, focusing on transparency and consumer education. It advocates for safer ingredients, encouraging research and scrutiny of toxin-containing elements that may lead to irritation and health concerns. Initially, consumers showed little interest in personal care product's impact on health. Still, the rising awareness of synthetic chemical-related skin issues continues to shift more people towards a preference for products with straightforward and cleaner ingredients.

Want to learn more about becoming a clean beauty advocate? Click HERE

Does clean beauty mean all-natural? 

No. Clean beauty doesn't mean all-natural. Just because a product is labeled "natural" doesn't mean it's automatically safe, as some natural ingredients can be harmful. Clean Beauty focuses on safety by using safe synthetics and plant-derived content, vegan, cruelty-free, and eco-friendly qualities. It also doesn't mandate being entirely organic or green, yet emphasizes responsible and sustainable sourcing. Always do your research and test natural ingredients in your products.

Ready to make the switch to clean beauty?

Start by examining your current beauty products for potential red flags like parabens, phthalates, sulfates, and synthetic fragrances. Unsure where to begin? Check out the links below for more information, or feel free to reach out to me for personalized help.


In recent years, growing awareness of harmful ingredients has led many to embrace clean beauty as a precaution. That's where I come in. Contact me for a Makeup/Skincare Bag Update + Detox appointment. With over 30 years in the beauty industry and eight years focused on cleaner products, I can help decipher labels and recommend trusted clean alternatives.


My top pick for clean beauty is Beautycounter – a brand I've partnered with for over eight years. From banning 2,800 potentially harmful ingredients to their third-party testing, I trust them wholeheartedly. As a clean beauty makeup artist, I'm well-versed in most of the clean brands on the market. Let me guide you through the clean beauty landscape, distinguishing genuine clean options from mere packaging and words, a.k.a. cleanwashing.


Explore these ingredient resources provided to navigate the clean beauty world confidently.

Never List



Make sure to check out my beauty, wellness, and lifestyle journal, Unfiltered and Evolving Beauty - formerly Goodness Greenish. Follow me as I share my findings while navigating my way toward living a greener and cleaner life with balance. I’m not striving for the impossible; I’m just trying to do better. Making peace with progress because perfection doesn't exist. [last accessed 12.20.16] [last accessed 12.20.16]


Source: National Cancer Institute 

Source: National Institute of Environmental Health Sciences [last accessed 12.20.16] 

National Institutes of Health, Systemic Lupus Erythematosus (Lupus), available at 

Bergman A, Heindel JJ, Jobling S, Kidd KA, Zoeller RT, editors. State of the science of endocrine disrupting chemicals-2012. Geneva: World Health Organization. 2013, available at

Gomez SL, Quach T, Horn-Ross PL, Pham JT, Cockburn M, Chang ET, Keegan TH, Glaser SL, Clarke CA. Hidden breast cancer disparities in Asian women: disaggregating incidence rates by ethnicity and migrant status. Am J Public Health 2010. 100 Supple 1:S12531


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