Deanna Boyd, Inc., a Texas corporation registered as a foreign entity authorized to transact business in the State of Colorado (“Deanna Boyd, Inc.,” “Company,” “we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains what information we collect from you on www.deannaboyd.com (the “Website”), as well as through any related services, offerings, or digital platforms that link to this Policy (collectively, the “Services”), and how that information is used, shared, and safeguarded.

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The terms “you” or “your” refer to any visitor, client, or user of the Website or Services.

By accessing or using the Website or Services, you agree to be bound by this Privacy Policy. If you do not agree with this Policy, please discontinue use of the Website or Services. We may update this Privacy Policy from time to time, and your continued use after any changes are posted signifies your acceptance of those modifications.

 

CHILDREN’S PRIVACY

We value the privacy of children. The Website and Services are intended for individuals age 18 and older and are not directed to children under the age of 13. We do not knowingly collect, use, or disclose personal information from children under 13 without prior, verifiable parental consent.

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If you believe we may have collected personal information from a child under 13 without authorization, please contact us at info@deannaboyd.com and we will promptly delete the information.

 

INFORMATION WE COLLECT

We may collect the following categories of information depending on how you interact with the Website or Services:

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1. Information You Voluntarily Provide

You may provide personal information directly to us when you:

• Schedule or purchase color analysis, makeup, or photography services

• Complete intake forms, questionnaires, surveys, or booking forms

• Subscribe to emails or newsletters

• Contact us through email, social media, or submission forms

• Submit photos for virtual color analysis

• Comment on Website content or blog posts

• Fill out any other forms or participate in promotions

This may include:

• Name

• Email address

• Phone number

• Billing or mailing address

• Appointment-related details

• Makeup preferences, skin type, or sensitivities/allergies you choose to share

• Uploaded images or photos

• Payment information (processed via third-party processor; we do not store full card numbers)

• Social media handles

• Any additional information you choose to provide​

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2. Photography & Visual Content

As a makeup artist, color analyst, and photographer, we may also collect:

• Photos or videos taken during your appointment (e.g., before & after images, headshots, branding images)

• Images you submit for virtual analysis

• Signed consent or model releases

• Any selections or preferences you provide during your session

Images are only used publicly with your explicit consent.

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3. Automatically Collected Information

We may use cookies, analytics tools, and similar technologies to automatically collect:

• IP address

• Browser type and operating system

• Device type

• Approximate geolocation

• Pages visited, time on site, and click behavior

• Referring website

This information helps us improve the Website and Services.

 

HOW WE USE YOUR INFORMATION

We use your personal information to:

• Provide and personalize services

• Schedule and manage appointments

• Deliver photography galleries and digital files

• Process payments and send receipts

• Communicate with you regarding bookings, updates, or inquiries

• Send newsletters, promotions, and service announcements (if you opt in)

• Request testimonials or reviews

• Improve our Website, user experience, offerings, and content

• Run analytics, retargeting, or advertising campaigns

• Deliver customer support

• Comply with legal obligations and enforce our Terms

We may also use information for any purpose disclosed at the time of collection or with your consent.

 

GOOGLE ANALYTICS & WEBSITE DATA

We may use Google Analytics and similar tools to gather data about how users interact with the Website, including:

• Browser and device information

• Pages visited and time spent

• General location

• Traffic sources

You may opt out of Google Analytics through Google’s opt-out tools or by adjusting your browser settings.

 

COMMENTS & SOCIAL MEDIA

If you leave a comment on the Website, we may collect and store:

• The comment

• Your name as submitted

• Email address

• Date and time of the comment

Comments and their metadata may be retained indefinitely.

When interacting with us on social media, your personal information may become public depending on your privacy settings. We are not responsible for the actions or policies of social media platforms.

 

COOKIES & SIMILAR TECHNOLOGIES

We may use cookies, pixels, and web beacons to:

• Improve Website functionality and performance

• Remember your preferences

• Analyze usage patterns

• Personalize content or ads

• Support affiliate links

• Track email engagement

You may disable cookies in your browser settings, although certain Website features may not function properly if cookies are disabled.

 

WEB BEACONS & SOCIAL MEDIA PIXELS

We may use pixels and tracking technologies for:

• Email analytics

• Advertising and retargeting

• Conversion tracking

• Marketing campaign optimization

Social platforms may use their own technologies to collect data when interacting with our content, links, or Website.

 

THIRD-PARTY LINKS & SERVICES

The Website may contain links to third-party sites or include embedded content (such as videos, booking widgets, or galleries). These third parties may collect data according to their own privacy policies. We do not control and are not responsible for their practices.

 

DISCLOSURE OF YOUR INFORMATION

We do not sell your personal information. However, we may disclose information:

1. To trusted service providers assisting with hosting, payments, email marketing, appointment scheduling, or gallery delivery

2. To contractors or vendors who support business operations under confidentiality obligations

3. To comply with legal obligations, law enforcement, or court orders

4. To enforce our Terms and protect our rights

5. In connection with a merger, acquisition, or business transfer, subject to this Privacy Policy

6. With your consent, or as otherwise disclosed at the time of collection

 

EMAIL MARKETING

If you opt in, we may send you newsletters, beauty tips, product information, promotions, and updates. You may unsubscribe at any time using the link provided in each email or by contacting us directly.

We comply with the CAN-SPAM Act and do not send deceptive or misleading communications.

 

GDPR RIGHTS (EU & UK VISITORS)

If you are located in the European Union or United Kingdom, you may have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion in certain circumstances

• Restrict processing

• Object to certain uses, including marketing

• Request data portability

• Withdraw consent at any time

• File a complaint with a supervisory authority

To exercise your rights, contact info@deannaboyd.com.

 

**YOUR STATE PRIVACY RIGHTS

(INCLUDING COLORADO PRIVACY ACT)**

Depending on your state of residence, you may have additional rights under state privacy laws including the Colorado Privacy Act (CPA), California Consumer Privacy Act (CCPA/CPRA), and others.

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These rights may include:

• Confirming whether we process your personal data

• Accessing and correcting personal data

• Deleting certain personal data

• Requesting data portability

• Opting out of certain types of processing such as targeted advertising

We do not sell your personal information.
To submit a privacy request, email us at info@deannaboyd.com with your name, state of residence, and type of request. We may take steps to verify your identity.

 

DO NOT TRACK

Certain browsers allow you to send a “Do Not Track” signal. We currently do not respond to DNT signals due to lack of industry-wide standards. You may manage tracking preferences through your browser or device settings.

 

DATA RETENTION

We retain personal information only as long as necessary to:

• Provide services

• Maintain business records

• Satisfy legal and tax obligations

• Resolve disputes

• Enforce agreements

We may retain photography-related files or color analysis materials for reasonable periods consistent with professional practice.

 

SECURITY

We take commercially reasonable steps to safeguard your personal information. However, no method of electronic storage or transmission is completely secure. Payment information is processed through trusted third-party processors, and we do not store full credit card data.

By using the Website or Services, you agree that we are not responsible for unauthorized access that occurs outside our reasonable control.

 

UPDATES TO THIS POLICY

This Privacy Policy is effective as of November 20, 2025.
We may update this Policy periodically. Changes will be posted on this page, and your continued use of the Website or Services constitutes acceptance of those updates.

 

CONTACT

If you have questions, concerns, or privacy-related requests, please contact:

Deanna Boyd, Inc.
Email: info@deannaboyd.com